‘I never thought I was breaking the glass ceiling. I just had to do what I had to do, and it never occurred to me not to.’
Marian Wright Edelman
Being an entrepreneur is not for everyone. To succeed in business, you need to have several qualities that are vested in people when born.
But sometimes even those who perfectly fit in the image of an entrepreneur face a phenomenon called the ‘glass ceiling’.
Entrepreneur sets up an enterprise from scratch. He or she brings its sales turnover up to $200K-300K or up to $500K and reaches… the glass ceiling. And such a business owner cannot manage breaking the glass ceiling. Month passes after month, but the turnover does not increase at all. The entrepreneur thinks that this is simply an unsuccessful niche. Perhaps in a different sphere everything will be different. The businessman sells the enterprise, takes risky steps again, buys equipment, rents premises, hires workers and opens another manufacturing plant.
And again this entrepreneur bumps up against a glass ceiling. He or she is unable to build a large company. In such a case, breaking the glass ceiling becomes an impossible task.
So, what to do? It is a pity when so much efforts bring just average results. Some might think there must be a kind of magic or something…. And it’s not even clear what the reason for this bad luck can be.
In fact, there is no mysticism here.
Indeed, if you look closely, you will see that the world and its opportunities are truly endless. In fact, nothing in the world can limit an entrepreneur, except for his own attitudes and ideas.
Expand your ideas and you will see opportunities for breaking the glass ceiling.
Glass Ceiling and Boxes
Entrepreneur produces boxes. He bumps up against a glass ceiling and does not understand how to scale his production.
A large company with millionth turnovers never produces boxes. It creates the convenience of using space, coziness and comfort. Its products are not boxes, but emotions. Emotions of joy from the fact that space is becoming more ergonomic and more organized.
You must admit that in such a case no glass ceiling obstacle can ever happen. The only focus of a large company is scaling up its business. Such an enterprise does not need to worry about breaking the glass ceiling.
Therefore, the freedom of its actions is much wider.
Very often, we put ourselves into a certain framework from which it is difficult to achieve freedom. For example, a small company is engaged in the production of roofing materials. The owner sees his or her business as a small part of the market, a very narrow direction. And such an entrepreneur will undoubtedly sooner or later meet the glass ceiling.
Revise Your Market Positions
However, the businessman can change the mind-set. If a company begins to position itself at large, then it will have more opportunities. For example, instead of producing roofing materials, the company can produce construction systems. These are large structures, segments of buildings. You can use a lot of different materials within this concept, create package offers, and expand the range of your services. Why then will you need breaking the glass ceiling? Nonsense.
Revise your market positioning. Be not just a supplier for some major market participants, but become such a participant.
One more example. Google started out by being just a search engine. Now it is a whole system for supplying the user with useful information. And what is the current turnover of Google? Today, it is one of the most expensive companies in the world. Breaking the glass ceiling is not an issue for Google.
The largest companies focus on the most primitive basic human needs. And these needs are most important to us. Comfort, love, warmth, emotions, stability – this are the products what major market players sell. They do not sell goods; they sell clients’ positive experience.